Erno laszlo
This was a website redesign for a skincare brand known for its double cleanse duos and was founded by a Hungarian dermatologist in 1927. The goal for this project was to reintroduce Erno Laszlo with a new strategic vision and digital persona. It was to portray a fun and more modern skincare line, targeting all ages, including a younger audience, while still keeping the history and integrity of the brand. The evolution of the brand identity was captured through the use of new fonts, color palette, illustration styles and a refresh in still-life photography. I was the lead designer and art director on this project, developing the brand’s new look and feel, as well as organizing and directing the product still-life photoshoots.
Product Still-Life Photography
These were shot for the website, email marketing, social media and in-store signage. I worked on the concepts, planned and organized the photoshoots, as well as art directed the shots.
Email Marketing
These email designs that were created to match the new look and feel of the website.
